Privacy policy

Last updated: September 19, 2025

This Privacy Policy explains how Viff (“we”, “our”, “us”) collects, uses, and protects your personal information when you visit our website [www.viff.co.uk] (the “Site”) or purchase our products.

We are committed to protecting your privacy and handling your data responsibly in line with UK GDPR and other applicable data protection laws.

1. Who We Are

Viff is a trading name registered in the UK.
Business Address: 37d First Floor, Munster Road, London, United Kingdom, SW6 4ER
Contact Email: info@viff.co.uk

2. Information We Collect

When you interact with us through our Site or services, we may collect the following information:

  • Personal details: name, email address, billing/shipping address, phone number (if provided).
  • Order information: product purchased, payment details (processed securely by Stripe).
  • Payment processing: we use Stripe to handle card payments. We do not store card details ourselves. Funds are later deposited into our business account with Wise.
  • Account details: if you create an account with us (future feature).
  • Analytics data: collected via Google Analytics and Meta Pixel to help us understand how visitors use our Site.
  • Communications: any emails or messages you send us.

3. How We Use Your Information

We use your personal data for the following purposes:

  • To process and deliver your orders (including sending receipts and shipping updates).
  • To provide customer support.
  • To improve our website and product offerings using analytics.
  • To comply with legal obligations.
  • to send marketing emails, newsletters, and promotions — only where you have given explicit consent.

4. Legal Basis for Processing

Under UK GDPR, we process your personal data on the following legal bases:

  • Contract – to fulfil your orders and provide services.
  • Consent – for marketing emails or cookies (where applicable).
  • Legitimate interests – for website analytics and improving our services.
  • Legal obligation – to comply with UK law (e.g. tax records).

5. Sharing Your Information

We only share your data where necessary:

  • Stripe – to securely process payments.
  • Shopify – to manage our online store.
  • Analytics providers (Google & Meta) – to track and improve website performance.
  • Legal/Regulatory bodies – if required by law.

We do not sell your personal information.

6. Data Storage & Security

Your personal data is stored securely using Shopify and Stripe’s systems. We do not run our own separate storage servers at this time.

We take reasonable measures to keep your information safe, but please note that no method of transmission over the internet is 100% secure.

7. Marketing Communications

  • We do not currently send marketing emails.
  • In the future, we may send newsletters, promotions, or product updates.
  • You will only receive these if you opt-in (e.g. ticking a box at checkout or sign-up).
  • You can withdraw consent at any time by clicking “unsubscribe” in an email or contacting us at info@viff.co.uk.

Transactional emails (e.g. order confirmations, shipping updates) will be sent as part of your purchase and do not require consent.

8. Cookies

We use cookies and similar technologies to:

  • Operate the Site.
  • Track performance and visitor behaviour (Google Analytics, Meta Pixel).
  • Improve user experience.

You can manage or disable cookies through your browser settings.

9. Your Rights

You have the right to:

  • Access the personal data we hold about you.
  • Request corrections or updates to your data.
  • Request deletion of your data (“right to be forgotten”).
  • Object to certain processing (e.g. marketing).
  • Withdraw consent where processing is based on consent.

To exercise these rights, contact us at info@viff.co.uk.

10. Data Retention

We will keep your personal information only as long as necessary:

  • For orders: typically 6 years (to comply with tax and accounting laws).
  • For marketing (if consented): until you unsubscribe.
  • For analytics: as per Google/Meta retention settings.

11. Changes to This Policy

We may update this Privacy Policy from time to time. Updates will be posted on this page with the date of the last revision.

12. Contact Us

If you have questions about this Privacy Policy or your personal data, please contact us at:
📧 info@viff.co.uk
📍 37d First Floor, Munster Road, London, United Kingdom, SW6 4ER